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Zagat's 2008 New York City Gourmet Shopping & Entertaining Q28/V27/S25 Selected as the #1 Tea Destination in New York City. The guide covers over 1,600 of the city's best food and entertaining resources ranging from bakeries to wine shops. "Ranking as the "best tea emporium in NYC", this Upper East Side "santuary" "has no peers" in its "superb selection" of "authentic" Japanese, Chinese and Indian leaves "both traditional" and "exotic", packaged and "treated as works of art" in a "so-civilized" "boutique" space that's also stocked with "one-of-a-kind" "accoutrements"... Marie Claire Magazine Our Senior Vice President of Corporate Relations, Rona Tison, tells Marie Claire Magazine's readers seven surprising things about this delicious and healthful drink. Click to view the full article> In Style Magazine-January 2008 Featured in Celebrity Teatime, "Can you match the celebrity mug to their favorite tea?". Jasmine green tea, jasmine blossoms plucked from China's Fujian province, and actor Tom Hanks. Martha Stewart Show-March 2, 2007 Tea expert Rona Tison joined Martha to discuss the health benefits of green tea and show different ways to prepare this refreshing drink. L.A. Splash Magazine-Holiday 2006 Featured our Flights of Fancy Gift Set in "Food & Beverage Holiday Gift Guide". "Take a sojourn through the millennium-old tradition of Japanese green tea..." Click to view the full article> Elle magazine – November 2005 A coveted ITO EN New York item, KAI’s Matcha Almonds—covered with dark chocolate, dusted with matcha (stoneground green tea)—were featured in “Weil at Heart”, a profile on “wellness guru” Dr. Andrew Weil: “’I’d like to see matcha parlors on every corner,’ Weil says of the potent, powdered form of green tea. Until then he gets his matcha fix from the chocolate- and matcha-covered almond at Ito En’s flagship store in New York City…” Food & Wine-September 2005 ITO En New York was featured in "50 Best Asian Finds" as one of the top tea houses in the U.S.. Project by Project NY’s First Annual Summer Gourmet Food and Wine Tasting Benefit June 24, 2005 at the Metropolitan Pavilion, New York, New York ITO EN New York and KAI Restaurant shared a booth at the Asian-American non-profit Project by Project’s summer benefit at the Metropolitan Pavilion in Chelsea in New York City. Patrons eagerly lined up for Petits Choux with Marscapone Tofu and Tea Scented Onigiri with Shrimp Tempura and cool thirst quenchers like Iced Matcha and Southampton, a full leaf Ceylon black tea with apricot. ITO EN/KAI’s silent auction contributions included a gift certificate for Afternoon Tea for Two and our Getaway Kinchaku gift set. Glamour Magazine-June 2005 Featured in "Your Summer Must List": "The Yoga set's newest obsession is the calorie-free Teas' Tea Pure Green". Red Magazine-May 2005 The US launch issue of Red magazine featured our Genmai Green prepack canister as well as the rest of our collection in “Exotic Teas: New brews put pep in your pot”. The Art of Sencha April 30 and May 1 2005 at the Brooklyn Botanical Gardens’ Sakura Matsuri, Brooklyn, New York ITO EN marketing manager Kai Andersen and his festive assistant, tea specialist Seiko Carter, introduced visitors to the Art of Sencha during the Brooklyn Botanical Gardens’ Sakura Matsuri in celebration of the blooming cherry blossoms. In spite of rainy weather, the turn-out was much larger than expected, leaving standing room only. Enthused participants learned the history of green tea in Japan, how to properly brew green tea, and make iced green tea for summer weather. Lucky Magazine-February 2005 Featured in "Teas Too Pretty to Hide" was our exclusive Flowery Darjeeling Tea Tin. Sing Tao Daily – February 2005 Ito En New York’s collection of green teas was featured in this Chinese-language daily. New York Post—January 26, 2005 In “Take Your Chef Home”, Cynthia Killian describes our teas and teawares from our “elegant shop” as the perfect way to take KAI Restaurant’s kaiseki experience home: “Known for green tea, the shop also has classics such as Earl Grey, tisanes and a stunning selection of arty pots to steep them in.” New York Sun—January 19, 2005 Pia Catton highlights the virtues of green tea in “Leaves of Green”. In an adjoining taste test, our Genmaimatcha receives the reviwers’ praise: “This ‘ricey, pleasant’ tea—a mix of whole tea leaves, ground leaves, and roasted rice—was the universal favorite.” The New York Daily News-January 16, 2005 Featured in "A New Brew" by Evan Levy. "In the adjoining retail store, Ito En, demonstrations on how to prepare matcha are offered, as are tea classes. The restaurant serves seasonal tea and food pairings. Part of the aim: to demystify the whole process." Style.com—December 2004 Our Chado travel set was featured in “The Shopper: Japan” Gourmet Magazine- February 2004 Featured in the "Style" department, Corky Pollan's story on "Asian Beauties: Make a Pot of Tea a Visual Treat" featured ITO EN's Wedgwood matte porcelain teapot designed by Nick Munro, a "cresting wave" Yixing teapot from Red & Green Company and a Japanese matte-glazed clay teapot with bamboo handle. Out Magazine-January 2004 Featured our Siberian Ginseng tea in a handcrafted Japanese copper canister. In New York Magazine-December 2003 "From Opulent to Outrageous: Presents with a Luxury Spin", featured our Gingko Leaf Sugar Tongs by Janet Torelli. "The art of tea is in evidence with this delicate gingko leaf server..." The New York Daily News-August 10, 2003 In the "Gadgets" section, our exclusive hourglass tea timers were featured. In Style Magazine-November 2003 The "Net Shopping Guide" included www.itoen.com in the Home section. "This site, from the tea parlor frequented by Yoko Ono, Bianca Jagger and Diane Sawyer, sells unusual brews and blends". Metropolitan Home Magazine-Nov/Dec 2003 "Gifts! Our Top 100 Picks" included Silver Needle White Tea from ITO EN. ""For Teetotalers with Champagne Taste" "Reward your favorite leaf steepers with the exotice, sweet flavor of the Silver Needle blend from ITO EN". Departures Magazine-September 2003 In "High Tea on Madison" "Ito En sells a ravishing, sometimes arcane assortment ranging from dried peony flowers to talcy avocado-green matcha, all displayed along one wall in sleek glass jars..." The New York Times-July 2, 2003 In the "Dining In" section, Florence Fabricant includes ITO EN White teas in "Fancy Finds That Stand Out from the Crowd". Food & Wine - May 2003 Featured under "A Hot Tea Party" in the entertaining section, Susan Choung describes Ito En as "The immaculate tea shop Ito En in New York City carrying a vast selection of Green teas- including matcha, green jasmine and hojicha." By Susan Choung |
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